Objectivity in marketing theory and research

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Objectivity in marketing theory and...

Objectivity in marketing theory and research

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Evaluates the arguments that have led relativists, social constructionists, subjectivists, and humanists to deny the possibility of objectivity in marketing research. Subjectivity of social science; Logical empiricist and historical relativist views; Linguistic relativism; Paradigm incommensurability; Theories as undetermined by facts; Psychology of perception; Epistemically significant observations; Impossibility of objectivity. (59,400 знаков)

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Languages - English as a Foreign Language & Reference

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english

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