The Future of the Multinational Company

The Future of the Multinational Company

Julian Birkinshaw, Sumantra Ghoshal, Constantinos Markides, John Stopford, George Yip
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Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible · Addresses a topic of concern to practitioners and academics alike
Anno:
2004
Edizione:
1st
Casa editrice:
Wiley
Lingua:
english
Pagine:
256
ISBN 10:
0470850655
ISBN 13:
9780470850657
File:
EPUB, 344 KB
IPFS:
CID , CID Blake2b
english, 2004
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